0601

Assume that you have a small team that consists of an Account Manager, Project Manager, UX Designer, Content Writer, Designer and Developer. Acknowledge that each team role will consist of multiple roles.

The RACI chart outlines show is responsible (R), accountable (A), Consulted (C) and Informed (I).

• Responsible: Those who do the work to achieve the task
• Accountable: The final approving authority overseeing the correct, thorough completion of the deliverable or task
• Consulted: Those whose opinions are sought; typically, subject matter experts with whom there is two-way communication
• Informed: Those who are kept up to date on progress, often only on completion of the task or deliverable, and with whom there is just one-way communication

• Account Manager
  • oversee the agency-client relationship
  • Up-sell products and services
  • Work with sales and marketing teams
  • Collaborate with the marketing team
  • Handle client communications
  • Communicate client agendas to other staff members
• Project Manager
  • Creating and communicating a project plan, schedule, and budget
  • Assigning tasks and deadlines
  • Scheduling frequent check-ins
  • Clearing roadblocks
  • Analyzing risks to the project
  • Providing status reports to executives
  • Managing project scope
  • Contributing to client proposals and quotes
  • Assessing and evaluating project success
• UX Designer
  • Considers each and every element that shapes any interaction a user has with a product or service
  • Experience strategy (ExS) is all about devising a holistic business strategy, incorporating both the customer’s needs and those of the company
  • Interaction designers (IxD)seek to create intuitive designs that allow the user to effortlessly complete core tasks and actions
  • User Research (UR), gathering both qualitative and quantitative data and use this to make good design decisions
  • Information Architecture (IA) is the practice of organizing information and content in a meaningful and accessible way
  • Strong communication and presentation skills
  • Flexibility and adaptability
  • Competitor analysis
  • Product structure and strategy
  • Content development
  • Wireframing, Prototyping, & Testing and iteration
  • Coordination with UI designer(s)
  • Coordination with developer(s)
  • Tracking goals and Integration
• Content Writer
  • creative storytellers within brand standards
  • follow company brand guidelines to ensure their messaging is consistent with company guidelines/value/mission
  • should have extensive SEO knowledge
  • be skilled at writing in a number of voices for a variety of audiences
• Designer
  • Graphic Designers conceptualize and produce graphic art and visual materials to effectively communicate information for publications, advertising, film and video, packaging, and more.
  • Content Developer / Asset Manager – Digital content developers create or gather content that can include:
  • UI (User Interface) Designer / Web Designer – UI refers to the actual interface of a product; the visual design of the screens a user navigates through when using a mobile app, or the buttons they click when browsing a website
  • Concerned with all the visual and interactive elements of a digital product interface, covering everything from typography and colour palettes to animations and navigational touch points
  • Utilizing a style guide to be used throughout the application, ensuring consistency and familiarity for the user (fonts, colours, logo usage, etc)
• Developer
  • Technical team lead – provides technical direction, makes decisions on feasibility of the product (can we make it?), helps set the budget
  • Front-end developer – codes the layout provided by the UI designer, optimizes for speed, implements SEO
  • Back-end developer – plans and develops application architecture, server-side programming
  • Quality assurance engineer – tests the application